The soul of ROBLE Fragrance Lab has roots in two distinct locations in Chile. The brand itself is an ode to the magnificent nothofagus obliqua forests of Chilean Patagonia, whose towering canopies inspire a focus on unique and personalized scents, aromas and parfums.

Chile’s indigenous Mapuche people refer to nothofagus obliqua as koyam, hualle or pellín. When Spanish conquistadores arrived in what is now Chile in the early 16th century, however, they mistakenly referred to nothofagus obliqua as ‘roble,’ or oak, thinking these majestic beech trees resembled oaks they had known in Spain. Despite this case of mistaken identity, Spanish-speakers in Chile still refer to nothofagus obliqua as roble to this day.

Our philosophy of simplicity and sincerity was inspired not only by those vast roble forests in Chilean Patagonia, but also by an unexpected visit to a fragrance boutique in Santiago's Barrio Italia that stood out for its modern, spare elegance.

We believe the most powerful fragrances come from the honest expression of genuine, natural notes. We introduce four new Essential Formulas each season; for those who prefer a more personalized experience, we offer the opportunity to create custom scents with our assistance.

ROBLE Fragrance Lab was founded in 2025 and is based in Royal Oak, Michigan, United States.